B2 Auto SalesCase Study

B2’s edge is approvals — financing with a passport, an ITIN, or a Tax Refund as the down payment, no perfect credit required. The problem was never the offer; it was reach. Generic dealer ads dumped traffic onto a homepage that asked for too much, too soon.

So I built focused landing pages around one promise — get approved — with a 60-second quiz that qualifies buyers by down payment and hands them straight to WhatsApp. Then Meta and Google campaigns drove the right local traffic in, with a limited-time “$500 off” doing the nudging.

Every element earns its place: one clear offer, a quiz that qualifies instead of overwhelms, and a WhatsApp handoff that meets buyers where they already talk. No menus, no detours — one path to “I’m approved.”

The page does the selling before a salesperson ever picks up the phone — pre-qualified buyers, already warm, landing in the dealership’s inbox every day.